The Galaxy brand name has been crucial for Samsung’s lineup for a long time. However, the brand name does not do enough to divide their premium flagship lineup of phones from their budget and midrange phones.
To create more differentiation via naming, they could drop the Galaxy branding on their flagship S and foldable/ flip series of phones. They may still continue with the Galaxy branding with their midrange phones like the M, A, and F series.
However, this could have the opposite effect. There’s no way to predict how an average user would react. To many people, Galaxy is synonymous with Samsung flagships- and this might cause perception issues and branding issues.
As a result, the first device that could be affected by this change is the Galaxy S25 series. Instead of calling it “Galaxy S25 Ultra,” they might just call it “Samsung S25 Ultra.”
iPhones still have a higher perceived brand value than Samsung flagships. As per surveys, 9/10 people would pick iPhones in the USA, and the upcoming young Korean demographic is on iPhones, too.
As per Samsung, the younger demographic moves from budget and midrange Samsung phones, which have awful chips for their prices, and as a result, laggy software and poor performance. Very few will trust Samsung and continue to get a Galaxy flagship after that.
Comparing these Samsung phones with iPhones shows a major gap in smoothness and performance, and they don’t buy Samsung flagships.
As per Samsung, this strategy of dropping the Galaxy branding from flagships may help solve the problem and create a divide.
